Wholesale Baby Accessories: The Exhibition of Baby Boutique Suppliers

With designers including more styles for infants and toddlers in their collections each fashion season, the demand for wholesale baby accessories is on the rise. This is a painless guidebook to gathering information about baby boutique suppliers at industry specific trade shows.

Maintaining a profitable business requires the ability to understand your target audience. What do they need and what do they want? What do they wish they had but just cannot seem to find elsewhere? What do they value? How do they make purchasing decisions? If you have done your homework and can answer these vital questions, you are ready to attend industry trade shows and really explore what is out there waiting for your business.

Trade shows are an exhibition for companies in specific industries to demonstrate and feature their products to potential retailers. As an attendee at a private show, you are exposed to the newest items and services on the market. Trade show exhibitor numbers can be in the hundreds to thousands, depending on the size of venue – an exorbitant amount of products to take in!

Wholesale baby accessories fall into two industry categories: children/infant, and gift. If you are attending a show for the first time, a good strategy is to start with the most specific, and in this case it would be children. Although baby boutique suppliers exhibit at gift shows, they are not the majority – the category is vast and includes so many other items that may not apply to your business.

A Suggested Trade show

ABC Kids Expo – Louisville, Kentucky

The ABC Kids Expo is the premier juvenile products expo in the nation. Boasting over nine hundred exhibitors, it is one of the fastest growing trade shows in North America. Sounds like a lot, doesn’t it? Not to worry. The showroom is divided into specific categorized sections: Apparel/Layette, Baby Gear, Nursing/Feeding, Baby Care/Safety, Furniture/Bedding, Gifts/Room D├ęcor, and Toys/Games/Books. Last year, over 14,000 retailers (just like you) attended this show.

Key Advantages to Attending

Show Specials

Manufacturers frequently run show promotions for attendees only.

Awareness

There is no better way to be exposed to this many companies and products all in a matter of days. Bring a small carry-on suitcase with wheels. You are going to need it by the time you grab catalogs from every designer or distributor you are interested in.

Networking

Meet new business contacts and have fun shopping while you are at it! Face to face interaction and sales are just that much more personal.

Samples, Samples, Samples

You may wind up putting a few of these in that catalog-stuffed suitcase. One thing the phone and Internet cannot replace is the effect of holding the product in your hand. See the actual size of items. Get a feel for the quality before you decide to buy.

How Wholesale Baby Accessories Ease Shop Owner Stress

In these uncertain economic times, a lot of people are finding that the stresses of working for companies that are managing for the margins, by constantly laying off employees, is not worth it. For individuals looking to make a change, entrepreneurship might be the way to go. One can be their own boss, and will directly enjoy the fruits of their labor. The risks are great, but so are the rewards. One simply must make sure that they choose the proper industry.

One industry that has a bright future is the toddler apparel market. This $10 billion industry is expected to continue to grow over the next five years. People are always having babies, and every new birth means parents, family members, friends, and co-workers all looking to buy cute apparel as gifts. These gift givers are usually more interested in finding products that are cute and fashionable, not cheap and bland. For these reasons, opening a shop that sells baby items would be a very shrewd business decision. Yet any business owner knows that it is important to keep costs down. One great way to do this is by purchasing wholesale baby clothing or wholesale baby accessories.

The Benefits of Buying Wholesale

For those who are unfamiliar with this practice, there are companies that only sell their goods wholesale to business owners, who then resell them at retail for a profit. The companies save money by not having to own and operate a storefront, or spend money on consumer marketing channels, while business owners get to acquire merchandise at a substantial discount. Entrepreneurs also save money by acquiring all of their products in one place, rather than having to spend time and money locating different distributors, and shipping the items to their store. Distributors will often offer discounts when business owners order in larger quantities. Wholesalers aim to build long-term relationships with business owners, so in many cases they will be open to providing additional discounts for frequent buyers.

The selection of items available is also a great benefit. As mentioned earlier, shop owners in many cases can stock the entire store through just one wholesaler. When it comes to infants, products for females are actually more popular because families spend more money trying to keep their daughter’s wardrobe fashionably current. The three most popular product categories are dresses, pants, and tops, in that order. Obviously demand is higher for shorts and t-shirts during the summer, while pants are more popular during the winter. Popular accessories include everything from bedding, blankets, nursery decor, and toys. With a seller of toddler merchandise expected to stock so many different kinds of products, it is no surprise that so many of them choose to seek out wholesale baby items. A proper supplier will not only offer a wide variety of products to choose from, but will also offer them at a low price that still allows buyers to turn a profit. Shop owners should find a qualified seller of wholesale baby items to ensure that their shop is successful.