Wholesale Baby Accessories: The Exhibition of Baby Boutique Suppliers

With designers including more styles for infants and toddlers in their collections each fashion season, the demand for wholesale baby accessories is on the rise. This is a painless guidebook to gathering information about baby boutique suppliers at industry specific trade shows.

Maintaining a profitable business requires the ability to understand your target audience. What do they need and what do they want? What do they wish they had but just cannot seem to find elsewhere? What do they value? How do they make purchasing decisions? If you have done your homework and can answer these vital questions, you are ready to attend industry trade shows and really explore what is out there waiting for your business.

Trade shows are an exhibition for companies in specific industries to demonstrate and feature their products to potential retailers. As an attendee at a private show, you are exposed to the newest items and services on the market. Trade show exhibitor numbers can be in the hundreds to thousands, depending on the size of venue – an exorbitant amount of products to take in!

Wholesale baby accessories fall into two industry categories: children/infant, and gift. If you are attending a show for the first time, a good strategy is to start with the most specific, and in this case it would be children. Although baby boutique suppliers exhibit at gift shows, they are not the majority – the category is vast and includes so many other items that may not apply to your business.

A Suggested Trade show

ABC Kids Expo – Louisville, Kentucky

The ABC Kids Expo is the premier juvenile products expo in the nation. Boasting over nine hundred exhibitors, it is one of the fastest growing trade shows in North America. Sounds like a lot, doesn’t it? Not to worry. The showroom is divided into specific categorized sections: Apparel/Layette, Baby Gear, Nursing/Feeding, Baby Care/Safety, Furniture/Bedding, Gifts/Room D├ęcor, and Toys/Games/Books. Last year, over 14,000 retailers (just like you) attended this show.

Key Advantages to Attending

Show Specials

Manufacturers frequently run show promotions for attendees only.

Awareness

There is no better way to be exposed to this many companies and products all in a matter of days. Bring a small carry-on suitcase with wheels. You are going to need it by the time you grab catalogs from every designer or distributor you are interested in.

Networking

Meet new business contacts and have fun shopping while you are at it! Face to face interaction and sales are just that much more personal.

Samples, Samples, Samples

You may wind up putting a few of these in that catalog-stuffed suitcase. One thing the phone and Internet cannot replace is the effect of holding the product in your hand. See the actual size of items. Get a feel for the quality before you decide to buy.